This paper presents the first large-scale empirical study of commercial personally identifiable information (PII) removal systems -- commercial services that claim to improve privacy by automating the removal of PII from data broker's databases. Popular examples of such services include DeleteMe, Mozilla Monitor, Incogni, among many others. The claims these services make may be very appealing to privacy-conscious Web users, but how effective these services actually are at improving privacy has not been investigated. This work aims to improve our understanding of commercial PII removal services in multiple ways. First, we conduct a user study where participants purchase subscriptions from four popular PII removal services, and report (i) what PII the service find, (ii) from which data brokers, (iii) whether the service is able to have the information removed, and (iv) whether the identified information actually is PII describing the participant. And second, by comparing the claims and promises the services makes (e.g. which and how many data brokers each service claims to cover). We find that these services have significant accuracy and coverage issues that limit the usefulness of t
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