搜索结果：Creators

Content creators produce content around their interests, hobbies, and experiences and distribute and monetize it on digital platforms. This study, informed by two-factor theory, proposes an inverted U-shaped relationship between creators' content sharing frequency and user engagement behavior on digital platforms. The study further considers creator characteristics such as number of followers, number of following, and number of competitors as moderators. To test its hypotheses, the study estimates a fixed-effects regression model on a panel dataset of content creators collected using a web-scraping method. The findings indicate that as the frequency of creators' content sharing increases, user engagement behavior initially increases but then falls after reaching a peak, supporting the inverted U-shaped relationship. Moreover, creators' number of followers, number of following, and number of competitors negatively moderate the inverted U-shaped relationship. While previous research has focused on creators' strategies as an extension of advertisers' digital marketing campaigns, this study takes a creator-first approach and provides insight into creators' content sharing frequency and users’ responses to it on digital platforms.

As more sex workers quit the industry, some are having to navigate tough questions around consent and the “afterlife” of work they no longer want to be associated with

The expansion of technostress research in the organisational and private IS usage contexts has generated substantial theoretical and empirical insights into the relationship between technostress creators and psychological and behavioural outcomes. However, we observe empirical inconsistencies in terms of effect sizes and conceptual inconsistencies regarding the aggregated and disaggregated treatment of technostress creators. Against this background, we argue that a fine-grained estimation and comparison of effect size strengths of technostress creators on outcomes can provide clarity on these essential matters. Using the Hunter and Schmidt method, we integrated and synthesised empirical data from 102 articles, encompassing 113 independent studies with a total of 49,955 observations. Our analysis offers four important contributions to the technostress literature. First, it confirms that technostress is meaningful in terms of its detrimental impact on both psychological and behavioural outcomes. Second, the results provide accurate effect size estimates for technostress creators on different outcomes in organisational and private usage contexts. Third, the results reveal that psychological outcomes are more immediate than behavioural outcomes. Fourth, the findings suggest that in certain contexts, a disaggregated account of technostress creators can reveal meaningful empirical information.

This discourse analytical article deals with the power relations between social media corporations and content creators in the context of monetization schemes of social media businesses, i.e., schemes that allow creators to monetize their social media content. Specifically, this study presents an analysis of discourse material pertaining to YouTube’s monetization scheme (the YouTube Partner Program [YPP]) to shed light on the broader point of how social media corporations position themselves in relation to creators who (seek to) earn money on social media. While some research on social media has focused on their potential to empower users/content creators, less optimistic scholars have addressed social media corporations generating massive profits by exploiting creators, for example, in the form of free digital labor. By comparison, there is a lack of research, especially empirical discourse analytical research, on creators’ paid digital labor and on how social media corporations conceptualize paid creators. This study redresses this gap regarding one of the oldest monetization schemes—the YPP. Using corpus linguistic tools to explore textual data from 46 YouTube sites detailing the YPP, this study homes in on references to content creators, YouTube, and how these players are connected to one another. The findings show that although the name YPP elicits the impression of cooperation on equal terms, YouTube represents itself as legislator, judge, and executive authority. This indicates that despite the ability of partnered content creators to share in the social media businesses’ profits, they do not inhabit a particularly empowered position.

Social platforms open important doors to visibility for transgender people, through which they can pursue key goals such as broader recognition and normalization. However, each door is also potentially a trap, filled with risks and consequences - especially for those whose goals require visibility. Via a grounded theory interview study with 17 transfeminine content creators on TikTok, I find that, in an algorithmically mediated environment such as TikTok, users navigate potential doors to visibility and their associated traps via folk theorization. Moreover, I find that transfeminine creators employ multiple complex and overlapping folk theories, with actionable theories guiding the careful navigation of doors to visibility, and demotivational theories alerting creators to traps that are too risky to spring. I introduce five novel folk theories of TikTok spanning both the For You Page and content moderation systems which creators use to guide their decision making, and discuss how two cross-cutting issues, perceived algorithmic paternalism and decontextualization, illustrate major issues for transfeminine creators and opportunities for more supportive design.

Abstract Although prior research has examined the influence of technostress creators on job outcomes, insights into the influence of personality traits on the perceptions of technostress creators and their consequent impacts on job outcomes are rather limited. Such insights would enable a deeper understanding about the effects of individual differences on salient job‐related outcomes. In this research, by leveraging the distinctions in personality traits offered by the big five personality traits in the five‐factor model and grounding the research in the transactional model of stress and coping, we theorise the moderating influence of personality traits on the relationships between technostress creators and job outcomes, namely job burnout and job engagement. Specifically, the study theorises the mechanisms through which each of the specific personality traits openness‐to‐experience, neuroticism, agreeableness, conscientiousness and extraversion interacts with technostress creators to differently influence job burnout and job engagement. We test the proposed model in a field study based on a survey of senior organisational managers who regularly use information and communication technologies for executing professional tasks. Although technostress creators are generally associated with negative job outcomes, our results also show that for individuals with certain personality traits, technostress creators may result in positive job outcomes. The study thus contributes to the technostress literature, specifically by incorporating the salient role of individual differences. The study also provides insights for managers who should pay special attention to allocating specific job roles to employees with particular personality traits in order to optimise job‐related outcomes.

Content creators—social media personalities with large audiences on platforms like Instagram, TikTok, and YouTube—face a heightened risk of online hate and harassment. We surveyed 135 creators to understand their personal experiences with attacks (including toxic comments, impersonation, stalking, and more), the coping practices they employ, and gaps they experience with existing solutions (such as moderation or reporting). We find that while a majority of creators view audience interactions favorably, nearly every creator could recall at least one incident of hate and harassment, and attacks are a regular occurrence for one in three creators. As a result of hate and harassment, creators report self-censoring their content and leaving platforms. Through their personal stories, their attitudes towards platform-provided tools, and their strategies for coping with attacks and harms, we inform the broader design space for how to better protect people online from hate and harassment.

While champions of the “new” creative economy consistently hype the career possibilities furnished by YouTube, Instagram, TikTok, and the like, critics have cast a spotlight on the less auspicious elements of platform-dependent creative labor: exploitation, insecurity, and a culture of overwork. Social media creators are, moreover, beholden to the vagaries of platforms’ “inscrutable” socio-technical systems, particularly the algorithms that enable (or – conversely – thwart) their visibility. This article draws upon in-depth interviews with 30 social media creators – sampled from historically marginalized identities and/or stigmatized content genres – to explore their perceptions of, and experiences with, algorithmic (in)visibility. Together, their accounts evince a shared understanding that platforms enact governance unevenly – be it through formal (human and/or automated content moderation) or informal (shadowbans, biased algorithmic boosts) means. Creators’ understandings are implicated in experiential practices ranging from self-censorship to concerted efforts to circumvent algorithmic intervention. In closing, we consider how the regimes of discipline and punishment that structure the social media economy systematically disadvantage marginalized creators and cultural expressions deemed non-normative.

Despite extensive literature on content creators’ identities, strategies, and activities, there remains a gap in understanding how the constantly changing platform environment impacts their brand subjectivities. Against this backdrop, our article explores how evolutions in platforms—including constant updates to their affordances—shape the activities and interpretive processes of content creators. Drawing on interviews with 35 Chilean content creators in the field of fashion and lifestyle, along with an analysis of their Instagram images ( N = 165) and stories ( N = 150), we show how creators feel compelled to enact different versions of their brand subjectivities. Our findings show how creators experience platform changes based on three interrelated levels: in the form of communicative styles, as a sense of temporal acceleration, and as a constant negotiation with other actors in the social network through which commercial activities are configured. Thus, when platforms tend to make changes to improve their commercial viability, content creators have to adapt their brand subjectivities and practices across platforms and affordances. In addition to shedding light on the new routines and intensified economic pressures demanded of today’s digital workers, we also reveal how the ideal of creation has been supplanted with intensified competition amid constantly changing technological, social, and commercial ecologies.

Despite the increasing quantum of research on technostress, three particularly noteworthy gaps remain. First, though prior studies have described “technostress creators” through the five dimensions techno-overload, techno-invasion, techno-complexity, techno-insecurity, and techno-uncertainty in an aggregated way, they have not adequately considered how these technostress creators individually influence job outcomes. Second, though past organizational research suggests a curvilinear relationship between job stress and job outcomes, research has yet to examine whether the stress-performance dynamics for the technostress context follows the organizational stress literature. Third, even though the literature emphasizes information and communication technology (ICT)-enabled innovation in firms, research has not explored what influence the technostress creators have on ICT-enabled innovation in-depth. Grounding our arguments in the control theory of occupational stress and conservation of resources (COR) theory, we first theorize the linear and curvilinear relationships for each of the five technostress creators with ICT-enabled employee innovation and then test the hypothesized relationships via conducting a survey on organizational employees who regularly used ICTs for professional tasks. The results offer a nuanced understanding about the nature of individual technostress creators and their relationships with ICT-enabled employee innovation. On the practical front, our research paves the way for more meaningful technostress-management strategies in organizations.

Although prior research has examined the influence of technostress creators on various job outcomes, insights into the influence of individual technostress creators and their impacts on job outcomes are rather limited. In this research, by providing a technological component to the existing Job Demand-Resource framework, we investigate the relationship between individual technostress creators and burnout in an Indian context. We also examine the interaction among technostress creators to identify the mediating impact of techno-invasion and techno-insecurity. Analyzing a total of 163 responses, collected through an online survey we found encouraging pieces of evidence for our hypotheses. Specifically, our findings revealed that among the five technostress creators, only techno-invasion and techno-insecurity are positively related to burnout in an employee. The contributions of the study to theory and practice are also discussed.