Compulsive buying is a growing behavioral concern not only in Western societies but also in emerging economies. Despite its rising prevalence, limited research has examined the psychosocial antecedents of compulsive buying within non-Western cultural contexts. Addressing this gap, the current study draws on the Stimulus-Organism-Response (S-O-R) framework to explore how loneliness may contribute to compulsive buying through internal psychological mechanisms. To examine whether loneliness predicts compulsive buying behavior among Indian consumers and whether psychological vulnerability and Fear of Missing Out mediate this relationship. Using a cross-sectional correlational design, data were collected from 469 Indian participants selected via purposive sampling. Validated self-report measures were administered, and Structural Equation Modeling (SEM) was employed to test the hypothesized mediation model. Informed consent was obtained from all participants prior to data collection. The findings revealed that loneliness significantly predicted compulsive buying behavior. Furthermore, psychological vulnerability and Fear of Missing Out partially mediated this relationship. These results highlight that when an individual's need for belongingness is unmet, it can lead to compulsive buying as a compensatory behavioral response. This study advances S-O-R theory by demonstrating that loneliness, a persistent emotional condition arising from societal factors, functions as a stimulus activating psychological mechanisms that drive compulsive buying. It represents one amongst the few empirical examination of loneliness as an S-O-R stimulus in compulsive buying research and the first investigation of dual mediating pathways (psychological vulnerability and Fear of Missing Out) in an Indian context, offering culturally-grounded insights for interventions targeting maladaptive consumer behavior in emerging economies.
The rapid growth of e-commerce has made online impulsive buying (OIB) an increasingly significant consumer behavior. However, the psychological processes underlying this behavior-particularly the role of individual differences-remain inadequately explained. This study adopts the Latent State-Trait (LST) approach as an interpretive conceptual framework to examine the relationships among the Dark Triad personality traits (DTP) (narcissism, Machiavellianism, and psychopathy), social media addiction (SMA), and online impulsive buying. Cross-sectional research data were collected from 413 participants using validated scales measuring the Dark Triad personality traits, social media addiction and online impulsive buying behavior. The proposed research model was tested using covariance-based structural equation modeling (CB-SEM); indirect effects were examined using bootstrap confidence intervals. All three dimensions of the Dark Triad personality traits were positively associated with social media addiction (β = 0.24-0.32), and social media addiction was positively associated with online impulsive buying behavior (β = 0.61). Furthermore, social media addiction exhibited significant indirect effects on the relationships between narcissism (β = 0.194, 95% CI [0.138, 0.261]), Machiavellianism (β = 0.183, 95% CI [0.127, 0.245]), and psychopathy (β = 0.217, 95% CI [0.154, 0.286]) and online impulsive buying, as none of the bootstrap 95% confidence intervals included zero. The findings are consistent with the proposed trait-state-behavior framework and suggest that social media addiction is significantly associated with the relationship between Dark Triad personality traits and online impulsive buying. As the study is based on cross-sectional data, the findings should be interpreted as associations rather than evidence of temporal or causal relationships. By adopting the LST perspective as a conceptual framework, this study contributes to a broader understanding of the relationships among personality traits, social media addiction, and online impulsive buying.
This cross-sectional study examines whether differences in social-face sensitivity and conspicuous consumption tendencies emerge among South Korean Generation Z sports consumers according to their propensity for impulse buying. While prior research has examined these constructs independently, their integration within digitally mediated sports consumption contexts remains limited. Drawing upon impulse-buying theory and social-face theory, this study investigates whether dispositional impulse-buying propensity is systematically associated with socially evaluative sensitivity and identity-expressive consumption orientations. Data were collected from 234 South Korean Gen Z consumers and analyzed using one-way MANOVA. Results indicated that the high impulse-buying group scored significantly higher in public self-consciousness, social self-shaming tendency, and all sub-factors of conspicuous consumption, whereas no significant difference was found in social formality. These findings suggest statistically significant group-based associations between impulse-buying propensity and both face-related sensitivity and conspicuous consumption orientations within the collectivist cultural context of South Korea. By positioning impulse-buying propensity as a dispositional segmentation variable linked to socially visible consumption patterns, this study contributes to the theoretical integration of impulse-buying and social-face perspectives in sports marketing research. However, given the cross-sectional design, the findings should be interpreted as relational rather than causal.
This study examined differences in self-justification and symbolic consumption tendency according to levels of impulse-buying tendency among South Korean adult members of Generation Z sports consumers. Drawing on Cognitive Dissonance Theory (CDT) and Symbolic Self-Completion Theory (SSCT), the study aimed to clarify whether impulse-buying tendency functions as a meaningful basis for segmentation in sports product consumption. Data were collected from South Korean adults aged 20 years or older who had purchased sports products within the previous 12 months. For group-based comparison, participants were classified into low (n = 128) and high (n = 106) impulse-buying tendency groups using a mean-split procedure. A 29-item questionnaire assessed impulse-buying tendency (9 items), self-justification (4 items), and symbolic consumption tendency across five subdimensions (16 items). Confirmatory factor analysis supported the adequacy of the measurement model (χ2/df = 2.285, p < 0.001, IFI = 0.918, TLI = 0.906, CFI = 0.918, SRMR = 0.044, RMSEA = 0.074), with satisfactory reliability and convergent validity. MANOVA results showed that the high impulse-buying tendency group reported significantly higher levels of self-justification, self-development and reinforcement, conformity and belonging, and communication and exchange than the low group. These findings suggest that impulse-buying tendency differentiates consumers in terms of post-purchase cognitive responses and identity-related consumption patterns among adult Generation Z sports consumers. The results highlight the heterogeneity of South Korean Gen Z sports consumers and suggest that sports product marketing may benefit from more segmented strategies based on post-purchase reassurance and symbolic value. However, causal interpretations are limited by the cross-sectional design.
The rapid rise of livestream social commerce has reshaped online shopping by combining algorithmic personalization, entertainment, and real-time persuasion. However, how algorithmic quality, algorithmic governance, and hedonic experience jointly influence impulse-buying intentions across different digital shopping contexts remains insufficiently understood. Drawing on dual-process perspectives from persuasion and stimulus-organism-response theories, this study develops a dual-route framework explaining how algorithmic and psychological factors drive impulse buying through cue-driven and confidence-based mechanisms. Survey data were collected from 564 Chinese consumers, evenly split between livestream commerce and conventional online marketplaces. The results suggest selective contextual differences. In livestream settings, algorithmic quality and governance function as salient cues that directly stimulate impulse-buying intentions. In contrast, in marketplace environments, hedonic motivation and algorithmic governance primarily influence impulse buying indirectly by strengthening consumers' decision confidence. Configurational analysis further identifies multiple sufficient combinations of technological and motivational conditions that lead to high impulse-buying intentions, demonstrating equifinality across contexts. By integrating algorithmic quality and governance into a dual-route impulse-buying model, this study advances understanding of how transparency and system design actively shape spontaneous consumer behavior. The findings also offer practical guidance for designing transparent, confidence-enhancing, and ethically responsible recommendation systems in digital commerce.
As livestreaming e-commerce rapidly expands, impulsive buying has become increasingly prominent in online consumption. However, although prior studies have examined impulsive buying in general e-commerce contexts, little attention has been paid to impulsive buying in sports livestreaming e-commerce. Drawing on the stimulus-organism-response framework and Dual-System Theory, this study examined the associations among consumer herding tendency, perceived scarcity, hedonic benefits of sales promotion tools, pleasure emotion, trust in seller, and impulsive buying. A cross-sectional self-report survey was conducted with 775 university students in eastern China with prior purchase experience in sports livestreaming e-commerce, and the model was analyzed using partial least squares structural equation modeling. The results showed that consumer herding tendency, perceived scarcity, and hedonic benefits of sales promotion tools were positively associated with pleasure emotion and trust in seller. Perceived scarcity showed the strongest path coefficient with trust in seller. Trust in seller and pleasure emotion were positively associated with impulsive buying, whereas self-control was negatively associated with impulsive buying. Specific indirect associations through trust in seller were generally stronger than those through pleasure emotion. The moderating effect of self-control was not significant, and the gender-based multi-group analysis revealed no significant differences between male and female consumers. Given the cross-sectional self-report design, these findings should be interpreted as associations rather than causal effects.
Although compulsive buying-shopping disorder (CBSD) has over 100 years of clinical history, its nosology remains a topic of debate. In 2021, Müller and colleagues published a set of diagnostic criteria for the disorder based on a Delphi consensus study. The present study evaluated these criteria among 51 participants who reported a lived experience of CBSD and examined whether their experiences aligned with the components model of addiction. Participants were interviewed using a semistructured interview. Transcripts were analyzed using directed content analysis. Most participants reported a persistent and excessive pattern of buying/shopping, diminished control over buying/shopping, buying/shopping for mood modification, experiencing clinically significant distress and impairment, and continuation despite negative consequences. We recommend these symptoms be considered essential features of CBSD, along with ruling out other explanations for the buying/shopping behavior. Intrusive thoughts and preoccupation with buying/shopping, tolerance, and withdrawal were less common, and we recommend these be considered additional, but not required, features of CBSD. Given these findings and evidence that tolerance and withdrawal are not necessary or sufficient components of addiction, we recommend that CBSD be considered a behavioral addiction. Future research should use these empirically informed criteria to develop and validate a structured diagnostic interview to be used in field studies to formally recognize CBSD as a mental disorder. (PsycInfo Database Record (c) 2026 APA, all rights reserved).
This study explores the relationship between perceived intrusiveness of AI recommendation and live-stream impulse buying in AI-enabled live-stream shopping. Based on Stimulus-Organism-Response theory and recent studies on AI recommendation source effects, the model considers perceived AI recommendation intrusiveness as algorithmic stimulus, perceived attentional capture as the internal organismic mechanism and live-stream impulse buying as a behavioral response. AI skepticism and trait self-control are further proposed as boundary conditions of the model. A survey was conducted with 417 active Chinese live-stream shoppers, and the data were analyzed using PLS-SEM. The results indicate that perceived intrusiveness of the AI recommendations is directly related to live-stream impulse buying, and indirectly related to live-stream impulse buying through the mediator of perceived attentional capture. AI skepticism attenuates the relationship between perceived AI intrusiveness and perceived attentional capture and trait self-control attenuates the relationship between perceived attentional capture and live-stream impulse buying. The study contributes to the development of the nascent literature on AI recommendations by examining intrusive recommendation experiences in live-stream commerce and by providing a greater understanding of how attention, skepticism, and self-regulatory capacity influence consumers' reactions to the algorithmically personalized shopping cues. Given that the study relies on self-report cross-sectional data, the results are regarded as theoretically-based associations rather than causal effects.
Impulsive online buying has become increasingly prominent among young adult consumers, particularly in digital environments characterized by immediacy, convenience, and low-friction decision-making. This study examines the associations between Dark Triad personality traits (Machiavellianism, narcissism, and psychopathy), self-efficacy, impulsivity, and impulsive online buying intent among university students in Lebanon. Grounded in the Stimulus-Organism-Response framework and supported by Personality Theory, Social Cognitive Theory, and the Reference Point Model, the study conceptualizes personality traits and self-efficacy as internal psychological stimuli, impulsivity as the organismic state, and impulsive buying intent as the behavioral response. Using a quantitative cross-sectional design, data were collected from 369 university students through convenience sampling using a structured self-administered questionnaire with validated Likert-scale measures, and analyzed using PLS-SEM. The findings indicate that all three Dark Triad traits and self-efficacy are positively associated with impulsivity, while impulsivity is strongly associated with impulsive online buying intent and mediates these relationships. The study extends the Stimulus-Organism-Response framework by incorporating internal psychological characteristics as stimuli and offers novel evidence of a context-dependent positive association between self-efficacy and impulsivity in digital consumption settings.
The research is intended to chart the research space of artificial intelligence-based personalization and impulsive purchasing behavior in e-commerce, with a particular emphasis on Millennials and Generation Z. It aims to determine the trends of publications, the main themes, the sources of influence, the patterns of collaboration, as well as the new directions of the research. 650 articles of Web of Science and 48 articles of Scopus were analyzed by Biblioshiny. Performance analysis, co-occurrence network analysis, thematic mapping, and source and authorship analysis were included in the analysis. The results indicate a definite increase in the number of publications over the past few years, which indicates growing interest among scholars in the AI and consumer behavior. In both data sets, the theme of artificial intelligence, technology adoption, and consumer behavior is predominant in the field, with trust, behavioral intention, and adoption proving to be key supporting concepts. The analysis of co-occurrence revealed the significant clusters with the focus on AI and technological improvement, consumer behavior, and engagement. Nonetheless, the direct correlation between AI-driven personalization and impulsive buying behavior is underrepresented, and the focus on Millennials and Generation Z has not been explicitly addressed yet. The study concludes that research in this area is currently increasing at an extremely fast rate, however, it remains in pieces and is still lacking a fully integrated conceptual framework. Though the literature covers AI and its impact on consumer behavior in a comprehensive manner, the behavioral consequence of impulsive buying by younger generations has been poorly covered in the literature. The results indicate that future research should address more directly how AI personalization processes relate to impulsive buying behaviors and should also investigate how generational differences influence the results. The research also provides valuable information to the researchers and practitioners with interest in the role of AI in digital commerce and consumer decision-making.
This article presents a survey dataset on psychological drivers and impulsive buying behavior on social commerce platforms in Vietnam. The data were collected between January and April 2026 through a cross-sectional online questionnaire administered to Vietnamese consumers who had purchased at least one product through a social commerce platform within the previous six months. The refined analytical dataset contains 589 valid observations retained after removal of 42 submitted cases that showed straight-lining, duplicate response patterns, or other survey-quality problems from an initial pool of 631 responses. The instrument contains 31 Likert-type indicators measuring eight reflective constructs: perceived enjoyment, hedonic motivation, stress state, social influence, immediate gratification, perceived social value, fear of missing out, and impulsive buying behavior. The repository package contains the cleaned dataset, codebook, questionnaire, informed consent materials, and repository documentation. The repository package also reports reflective measurement-model diagnostics computed in SmartPLS 4, including indicator loadings, reliability coefficients, average variance extracted, heterotrait-monotrait ratios, and collinearity statistics, so that users can inspect measurement properties before reuse. These data can be reused for scale assessment, replication, multigroup comparison, mediation and moderation analysis, and comparative research on social commerce and digital consumer behavior in emerging-market contexts.
Fear of Missing Out (FoMO) has become a salient emotion in consumer markets shaped by social media, scarcity appeals, and social display. Yet limited research has examined FoMO as a consumption-specific emotion associated with consumer dispositions, situational cues, and post-purchase intentions. Drawing on Social Comparison Theory, Self-Determination Theory, and the Stimulus-Organism-Response (S-O-R) framework, this study examines the relationships among Materialism, Envy, Scarcity, FoMO, Impulsive Buying (IB), and Repurchase Intention (RI). Survey data from 518 Chinese consumers with prior Pop Mart purchasing experience were analyzed using PLS-SEM. The results show that Materialism, Envy, and Scarcity were positively associated with FoMO, with Scarcity showing the strongest relationship. FoMO was positively associated with IB, and IB was positively associated with RI. The results also supported three serial mediation paths, indicating that FoMO and IB served as sequential mediators between Materialism, Envy, Scarcity, and RI. This study extends FoMO research to cultural and creative product consumption and provides insight into how consumption-related emotions are associated with sustained purchase tendencies.
Severe early childhood caries (SECC) in preschool children is a progressive, multifactorial disease with far-reaching consequences for child health, family functioning, and health systems. Minimally invasive dentistry (MID), particularly 38% silver diamine fluoride (SDF), is increasingly used to arrest lesions and "buy time" when definitive restorative care is delayed. This narrative review synthesizes current evidence-based guidelines and real-world utilization data to clarify the appropriate role and limits of SDF in SECC management. Professional guidance supports SDF for lesion arrest within an ongoing caries management plan, but does not endorse it as a universal long-term substitute for durable restorative care. Observational studies show that many SDF-treated primary teeth receive additional intervention within approximately 2 years, and any delay in sedation/general anesthesia is typically measured in weeks to months. A large recent private practice study found that 35% of children with caries progressed to higher-intensity treatment (restoration or extraction) over a median of 547 days, reinforcing the time-limited nature of interim stabilization. We propose a "preservation-to-precision" framework that prioritizes child-centered outcomes-freedom from pain and infection, durable function, and acceptable psychosocial impact-through risk-based, tooth- and child-specific planning, realistic follow-up assessment, and clear exit criteria for transition to definitive care. In high-income settings, the ethical value of "buying time" depends on whether systems use that time to advance children toward timely, definitive care rather than normalizing prolonged temporization as routine practice.
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Impulsive buying behavior among youths, particularly in relation to clothing, represents a growing psychological and behavioral concern, often driven by cognitive distortions and difficulties in emotion regulation. Cognitive behavioral therapy (CBT) has shown promise in addressing maladaptive cognitions and behaviors; however, its targeted application to impulsive clothing purchases remains underexplored. Therefore, this study examined the effect of CBT on impulsive clothing buying behavior among young adults, with a specific focus on cognitive distortions and emotion regulation difficulties. A total of 122 eligible participants (aged 18-35 years) were recruited through purposive and convenience sampling from local communities, youth centers, and online platforms. Participants were randomly allocated via computer-generated randomization to either a CBT intervention group or a waitlist control group (1:1 ratio). Following attrition, 113 participants (53 in the CBT group and 60 in the control group) completed the study and were included in the final analysis. Only gender information was obtained at baseline, as participants were unwilling to provide additional demographic details. The intervention was delivered over 8 weekly sessions (90 minutes each) by licensed clinical psychologists trained in cognitive-behavioral approaches, under the supervision of a senior CBT consultant to ensure intervention fidelity. The CBT manual was adapted from A Therapist's Guide to Brief Cognitive Behavioral Therapy. Standardized measures included the Clothing-Related Impulsive Buying Scale, the Clothing-Related Cognitive Distortions Scale, and the Clothing-Related Difficulties in Emotion Regulation Scale. Data were analyzed using analysis of covariance to assess group differences while controlling for pretest scores. The CBT group demonstrated a statistically significant reduction in impulsive clothing buying behavior (P < .001), cognitive distortions (P < .01), and emotion dysregulation (P < .01) compared with the control group. Effect sizes were moderate to large, indicating a meaningful therapeutic impact. CBT delivered by trained and supervised clinical psychologists was effective in reducing impulsive clothing buying behavior by addressing cognitive distortions and enhancing emotion regulation. These findings highlight the potential of tailored CBT interventions for managing impulsive buying tendencies, particularly in fashion-related contexts.
Teachers' mental health is increasingly challenged by ubiquitous digital demands, yet little is known about how specific constellations of online behaviors and compulsive buying cluster in this key professional group or how they map onto psychiatric symptomatology. This cross-sectional study examined problematic use of the internet, mobile phones, instant messaging, social networking sites and videogames, together with compulsive buying, in 1,043 in-service teachers from all educational stages in Spain. Participants completed validated self-report measures of problematic ICT use, compulsive buying, anxiety, depression and online vulnerability. Latent profile analysis combined with k-means clustering identified homogeneous behavioral profiles, and differences in affective symptoms and sociodemographic characteristics were tested using analysis of variance and chi-square tests. Four distinct profiles emerged. A low-risk group showed minimal problematic ICT use or compulsive buying and very low levels of anxiety, depression and online vulnerability. Two intermediate groups were characterized by predominantly ICT-related risk or predominantly compulsive buying, each showing specific and clinically relevant patterns of emotional symptoms. A high-risk group, overrepresented by younger and predominantly female teachers, displayed concurrent problematic ICT use and compulsive buying together with markedly elevated anxiety, depression and online vulnerability, accounting for a large share of the variance in mental health outcomes. Younger teachers were consistently more likely to belong to the high-risk profiles that carried the greatest psychological burden. These findings reveal substantial and clinically meaningful heterogeneity in digital and consumer risk behaviors among teachers and point to a subgroup with a profile compatible with behavioral addictions and significant psychiatric distress. The study underscores the importance of integrating digital-behavior screening into occupational mental health assessment in education and supports the development of targeted, profile-based interventions in digital literacy, emotion regulation and identity reinforcement to protect teachers' mental health in technology-rich environments.
The consumption of meat and high-fat foods is constantly discussed, with attention to their health and environmental consequences, as well as the barriers to changing current behaviors. The study aimed to examine how pro-environmental behavior, perceived food insecurity, and financial constraints correlate with intentions to limit meat and fat consumption among older adults. A cross-sectional study was conducted in 2025 among 475 individuals aged 60 to 92 years. The questionnaire includes scales that enable the calculation of four scores: Meat Reduction, Low Fat, Perceived Food Insecurity, and Lack of Financial Support. Additionally, questions about involvement in pro-ecological behaviors and sociodemographic characteristics were included. Logistic regression analysis was used to examine associations between perceived food insecurity, lack of financial support, and pro-environmental behaviors (independent variables) and intentions to reduce meat (Model 1) and fat (Model 2) (dependent variables). Intentions to limit meat correlated positively with buying food produced in an environmentally friendly way (adjusted OR = 2.05; 95% CI: 1.56, 2.69), not wasting food (adjusted OR = 1.26; 95% CI: 1.05, 1.51), and buying local food (adjusted OR = 1.48; 95% CI: 1.21, 1.82). Intentions to limit fat correlated positively with buying food produced in an environmentally friendly way (adjusted OR = 1.66; 95% CI: 1.27, 2.18) and not wasting food (adjusted OR = 1.45; 95% CI: 1.20, 1.76). No relationships were found between the lack of financial support and intentions to limit meat (p = 0.069) and fat (p = 0.600). The perceived food insecurity decreased the likelihood of intentions to restrict fat (adjusted OR = 0.45; 95% CI: 0.24, 0.83), but not meat (p = 0.387). To better understand why experienced financial constraints did not influence the intention to reduce consumption of meat and high-fat products, further research is needed that focuses on motivation to change and the ability to change behavior among older people. Nevertheless, the results suggest that enhancing pro-environmental behaviors beyond those directly related to meat and fat consumption may facilitate reductions in meat and fat consumption through pro-environmental behavioral spillover.
This analysis examined associations between factors in the food environment and fruit and vegetable (F&V) intake among women living in rural Northern Tanzania. We used cross-sectional data from 2597 women and 1275 food sources. Women's self-reported factors included buying frequency, sources, availability, and convenience. We also measured women's access to F&V sources using geospatial measures of distance and time from home to the reported typical sources. Data from a 30-day F&V food frequency questionnaire were used to calculate two scores that captured intake frequency and variety. We conducted a descriptive analysis of indicators of women's experience and tested their associations with the scores using multivariable and Poisson regression models, controlling for covariates. On average, 5% and 35% of women reported buying F&V daily, respectively. Fruit was mostly bought from markets: F: 80%, V: 40%. Two-thirds of respondents perceived F&V as available (F: 65%, V: 60%). Median (IQR) distance and time to fruit sources were 9 km (2,19), 39 min (19,78), and to vegetable sources were 3 km (1,10), 32 min (8-69). Compared to women who reported making daily purchases of F&V, those who purchased weekly or monthly reported lower frequency and variety of F&V intake. Women's perceptions that F&V were less available and at a longer distance were associated with lower frequency and variety of vegetable intake.Buying frequency, perceived availability, and distance to markets were associated with women's frequency and variety of F&V intake, underscoring the need to consider these and other factors in food environments to increase F&V intake.
Consumers increasingly encounter sustainability messages not only through traditional advertising, but through interactive, AI-mediated interfaces on social platforms and e-commerce sites. Recent evidence suggests that green communication on social media can meaningfully shape green attitudes and behavioral intentions, yet the mechanisms by which AI chatbots amplify (or weaken) green marketing communication remain under-specified, particularly for high-impact categories such as smart home and consumer electronics. Grounded in the stimulus, organism-response framework, this study examines how green marketing communication transmitted via AI chatbots influences consumers' chatbot-influenced buying intention, and tests two complementary organismic pathways: eco-ad attention on social media and smart consumer social value. The model further evaluates whether consumer attitude toward AI decision-making strengthens these indirect effects. The study draws on an in-person survey of adult consumers in major Chinese cities (N = 489) and analyses the measurement and structural models using PLS-SEM. Results indicate that green marketing communication predicts chatbot-influenced buying intention both directly and indirectly through heightened eco-ad attention on social media and smart consumer social value, with the indirect effects becoming stronger among consumers who hold more favorable attitudes toward AI decision-making. The findings contribute by integrating green communication research with the rapidly expanding literature on AI chatbots as persuasive and recommendation agents, responding to calls to better explain when AI-enabled marketing interfaces build trust and translate sustainability messaging into consumer intentions.