To test the novel hypothesis that negative news exposure may lead to an increase in negative affect, which in turn leads to an increase in the amount of attention given to food and alcohol cues. Forty-two college students made two laboratory visits, approximately 1-week apart. During each visit, students watched 15 minutes of short news clips while having their eye movements monitored. Participants were randomized to view either negative or control news during their first visit and watched the other news condition during their second visit. Food, alcohol, and control commercials were randomly shown between each news clip. At the end of each commercial, a static image of the branded food, alcohol, or control product appeared in middle of the screen and stayed visible for 5 seconds. We recorded two robust measures of attentional bias to the static image: first fixation bias and cumulative fixation bias. The Maastricht Momentary Mood Questionnaire (3MQ) was completed prior to the news clips being shown to record a baseline level of negative affect. Participants completed the 3MQ again following viewing the news clips to measure changes in negative affect. In a series of linear regressions, we found that, overall, viewing negative news was associated with a statistically significant increase in negative affect (β = 0.72, P < 0.001), as well as a statistically significant increase in cumulative fixation bias (P = 0.041) and a nonsignificant increase in first fixation bias (P = 0.074) to food and alcohol vs. control cues. Furthermore, our data suggests that negative affect may partially mediate the association between negative news exposure and cumulative fixation bias, though the mediation effect did not reach statistical significance (β = 0.14; P = 0.056). In conclusion, exposure to negative news media increased negative affect and attentional bias to food and alcohol cues among college students, suggesting that distressing media may contribute to maladaptive coping behaviors such as emotional eating and alcohol use.
Social media plays an increasing role in healthcare, influencing patient education, provider selection, and physician marketing. Previous studies show mixed results on its impact on physician review scores, and limited data exist within orthopedic oncology. The purpose of this study was to quantify social media utilization among Musculoskeletal Tumor Society (MSTS) members as well as identify any differences by physician sex or practice type. All active MSTS members were searched for common social media accounts. Account activity and engagement data were acquired. Publicly available ratings from popular physician review websites were compiled. Data were collected on each member's demographic details including sex, geographical location, type of practice, and h-index. The association between social media activity and online review scores was analyzed using chi-square tests for categorical data and t-tests for continuous variables. A total of 247 MSTS members, comprising 199 academic and 48 private surgeons, revealed significant differences in orthopedic surgeon social media engagement and online presence. At least 1 social media account was used by 178 (72.1%) of MSTS members with LinkedIn most used (57.9%) followed by ResearchGate (39.7%). Surgeons with 3 or more active social media accounts demonstrated significantly higher ratings on practice-affiliated scoring sites compared with those without any social media presence (4.88 ± 0.10 vs. 4.82 ± 0.13, p = 0.017), and a significant difference was observed in practice-affiliated scoring, with higher h-index surgeons receiving better ratings (4.84 ± 0.10 vs. 4.79 ± 0.11, p = 0.009). Most MSTS members do not have professional social media accounts geared toward the patient population (i.e. Instagram, TikTok). Although social media demonstrates benefits of patient engagement, education, and recruitment, there was only significant difference in ratings on practice-affiliated scoring sites with over 3 social media accounts compared with surgeons without any accounts. Level IV. See Instructions for Authors for a complete description of levels of evidence.
Adolescence is accompanied by profound changes in sleep-shaped by an interplay of biological, psychological, and social factors. Despite increased emphasis on socio-ecological models of sleep health, little is known about the representation of adolescent sleep in the media. This study explored how New Zealand's online news describes sleep during adolescence to inform health promotion messaging on sleep changes during adolescence. Texts from New Zealand's main free online news source "Stuff.co.nz" were collected using keywords related to sleep and adolescence between December 2020 and 2023. Thirty-six articles met inclusion criteria. Discourse analysis was used to understand how sleep during adolescence was described and the roles it offered adolescents and their parents. Two discourses were identified in the online news media: sleep changes as "just a phase" and sleep disruption as "a serious risk." Physiological and social changes at puberty were understood to drive changes in sleep and were linked to normative development of autonomy. Sleep disruption was also described as risky through links with mental health issues. Responsibility for monitoring sleep was assigned to parents, which was challenging given sleep changes were described as both developmentally normal and as concerning. Changing sleep patterns during adolescence were presented as both developmentally expected and as having serious consequences. Parents were instructed to overlook sleep changes and to monitor and intervene to optimize adolescent sleep health. Online media provide audiences with contradictory messages, often bolstered by expert opinions, which situates parents as responsible for enacting expert advice on sleep management.
In increasingly internet-dependent societies, social media has become a safe space for sexual self-identification and disclosure among gay and bisexual men. Few studies have examined the underlying mechanisms linking social media engagement to sexual disclosure behaviors, particularly within non-Western contexts. Drawing on the uses and gratifications theory and the model of antecedents of disclosure of invisible stigmas, this study investigates whether sexual self-identification mediates the relationship between social media engagement and disclosure of sexual orientation, and whether this pathway is moderated by perceived public stigma. Using PROCESS macro models, we conducted both mediation and moderated mediation analyses of a sample of 366 Chinese gay and bisexual men to delineate the conditional pathways through which social media engagement contributed to their decision to come out. The mediation analysis indicated that sexual self-identification mediated the relationship between social media engagement and disclosure of sexual orientation. However, the moderated mediation analysis revealed that this indirect effect hinged on levels of perceived public stigma, such that the benefits of sexual self-identification diminished under high levels of perceived public stigma. Our findings provide new empirical evidence for how social media engagement shapes identity development and disclosure behaviors among Chinese gay and bisexual men. The study contributes to the theoretical understanding of sexual self-identification processes within stigmatized contexts and carries implications for the development of culturally sensitive interventions and inclusive digital engagement strategies.
In China, where HIV/AIDS remains one of the leading causes of infectious disease-related mortality, traditional media significantly shape public perceptions amid persistent prevention challenges. This study examines a large-scale corpus of news articles published between 2010 and 2024 to understand the evolving media discourse surrounding HIV/AIDS. Employing Analysis of Topic Model Networks (ANTMN) and collocation analysis, we extract the thematic networks, terminology for people living with HIV (PLHIV), and HIV/AIDS metaphors. Multiple Correspondence Analysis (MCA) and network backbone method were complementarily employed to examine the interrelationships among discursive strategies and their connections with thematic contexts. Our analysis identifies five major thematic communities: "Prevention and control", "Publicity", "Society", "Medicine", and "PLHIV", encompassing 48 distinct topics. These findings reveal a clear discursive shift towards political and macro-level narratives, moving away from individual and social perspectives. Collocation analysis reveals 19 categories of PLHIV terminology and 12 categories of HIV/AIDS metaphors. Although de-identified terminology has become mainstream in discussions about PLHIV, stigmatizing terminology persists with typological diversity. War, journey, and entity metaphors form the core conceptual framework. The associations among PLHIV terminology, metaphors, and thematic contexts reflect the strategic adaptations of media institutions within a state-dominated system, while simultaneously manifesting the entrenched inertia of stigmatization. This study updates the empirical landscape of HIV/AIDS discourse within China's media context, offering new insights into how the media shape social cognition of HIV/AIDS.
The health sector pioneered the dialog with society, the media, health professionals and decision-makers, due to great public interest in this area and its social responsibility. Two internationally prestigious journals with two centuries of history (The New England Journal of Medicine and The Lancet) are examples of communication strategies that extend beyond the walls of academia. This article analyzes the editorial policies, commemorative editorials and communication strategies of these two journals in order to understand their relationship with the public throughout history. This analysis shows that communication to non-experts is an important part of editorial policies, and has expanded over the years in both journals. A área da saúde é pioneira no diálogo com a sociedade, a mídia, os profissionais de saúde e tomadores de decisão, em função do grande interesse público e de sua responsabilidade social. Duas revistas médicas bicentenárias de prestígio internacional – The New England Journal of Medicine e The Lancet – são exemplos de estratégias de comunicação que vão além dos muros da academia. O artigo analisa políticas editoriais, editoriais comemorativos e estratégias de comunicação das duas revistas para entender a relação com o público ao longo da história. A análise mostra que a divulgação para não especialistas é parte importante das políticas editoriais e se ampliou ao longo dos anos em ambas as revistas.
Science-based experts have started to utilize social media to seek direct contact with audiences and social recognition for their expertise. Experts need to balance professional principles and the expectations arising from the changing media landscape. To understand how science-based experts navigate their way on social media, we utilize the concept of boundary work. We analyze how medical doctors enact and expand expertise on Instagram via boundary work in relation to publics, self, and markets. Using qualitative content analysis, we studied 2125 Instagram posts from the 20 most-followed doctors in Finland. Doctors enacted expertise by holding on to their epistemic authority, maintaining their professional role at the core of their posts, and avoiding advertising medical services. However, they expanded expertise by building relationships with their audiences, using anecdotes and personal experiences in their communication, and creating new communicational products for their audiences.
As digital media become deeply embedded in everyday life, sexual minority men's self-presentation and identity negotiation increasingly unfold through mobile dating applications. This study investigates how Hong Kong sexual minority men navigate self-presentation and well-being on Grindr within intersecting cultural and political frameworks. Based on 16 semi-structured interviews, the analysis integrates the concepts of imagined audience and the minority stress model to examine how users negotiate visibility and safety amid Confucian family ethics, Christian sexual morality inherited from the colonial past, and the globalized politics of LGBTQ+ identity. The findings reveal that users employ blurred photos, coded expressions, and strategic self-presentations to balance familial obligations, religious norms, and global queer expectations, and that these strategies carry significant psychological costs. The analysis is guided by the framework "platform-mediated minority stress," illuminating how platform affordances and governance mechanisms, including geolocation, filtering functions, and content moderation, translate intersecting moral and cultural regimes into individualized forms of psychological tension and identity management. This study extends the minority stress framework into the domain of digital platforms and offers a new lens for understanding queer digital life in postcolonial, hybrid global cities.
We aim to evaluate the reach, engagement, and evolution of the inaugural Uterine Cancer Awareness Month (UCAM) social media campaign (2023-2024) on Twitter/X, focusing on user participation, content trends, and key influencers. We conducted a social network analysis of Twitter/X posts using the hashtags #endometrialcancer, #uterinecancer, and #wombcancer over three years (2022-2024). Data were collected and analysed using NodeXL Pro, utilizing the Clauset-Newman-Moore and Harel-Koren Fast Multiscale algorithms for cluster and layout visualization. In 2022, 343 users generated 557 interactions, emphasizing health disparities and symptom awareness. The engagement peaked in 2023 with 302 users and 731 interactions, driven by strategic hashtag use and awareness efforts. A decline was noted in 2024 with 237 users and 484 interactions. Word pair analysis showed evolving themes, from general symptom awareness in 2022 to targeted messaging around advanced cases and recurrence in 2024. The UCAM-social media campaign showed promising initial growth but experienced a decline in engagement by 2024, highlighting the need for sustained and diversified strategies. Our study, which assessed the campaign's impact over a period exceeding one year, a rarity in the current literature, highlights critical insights for future initiatives.
The 48th Annual Meeting and International Conference of the Environmental Mutagen Society of India (EMSI) on 'Environmental Mutagenesis & Epigenomics in Relation to Human Health' was held at Jamshedpur Co-Operative College, in association with Kolhan University, Jharkhand, India, from January 29-31, 2026. There were 141 deliberations in total, with participation from researchers, academicians, Vice-Chancellors, and state government officials from India and eight other countries. The scientific topics, including environmental impact on humans and aquaculture, transgenerational plant protection, molecular insights into cancer research, plants with antimutagenic potential, and sustainable agriculture through the use of bio-pesticides and bio-fertilizers, broadly justified the conference theme. The molecular mechanisms of pathogenesis were discussed through lectures on signalling pathways, gene expression, and DNA damage and repair, highlighting targeted drug development. Additionally, in silico docking of synthetic drugs and nanoparticles was discussed in detail. Notably, nanotoxicology, microplastics, airborne particulate matter, and prenatal arsenic exposure were shown to have a significant impact on human health. As Jharkhand and neighbouring states depend largely on agricultural yield, discussions on the use of plant-based medicines, harnessing infection and immunity, and agricultural eco-toxicology suggested ways to protect farmers' health and the food chain from the overuse of chemicals. Altogether, the deliberations supported several Sustainable Development Goals and highlighted cost-effective agricultural modalities. These messages were disseminated to the public through local media via daily briefings. Notably, this EMSI conference provided a platform for scientific exchange that attracted administrators and pollution control regulators aimed at protecting human health by mitigating environmental exposure.
The morphology, reproduction, molecular phylogeny and chemical physiology of a new genus and species of thraustochytrid, Caledochytrium aldermanii gen. et sp. nov is described here. Caledochytrium aldermanii has, amongst its means of reproduction, a novel method not previously reported, in which a mature cell vacuolates and produces secondary cell(s) within the vacuole. Daughter cells are released by rupture of the mother cell. The daughter cell may already contain a tertiary cell within it. Caledochytrium aldermanii displays a range of dispersal mechanisms from sporangia, including unflagellated aplanospores moving on ectoplasmic nets, and ovoid spores with paired flagellae typical of thraustochytrids. In media cultures, pyriform spores with flagellae are also produced, as well as round, flagellated cells resembling gametes. In pollen cultures, some sporangia release an amoeba, which produces two aplanospores, which then divide further. The development of residual elements as thraustochytrid cells die is also described. The plasticity of growth and reproductive strategies in these thraustochytrids is discussed, together with their pathogenicity, which suggests the organism is an environmental saprotroph and an opportunist pathogen in the presence of stressed animal hosts. Initial investigations of compounds of commercial importance produced by C. aldermanii are also described.
In this research, a new Zr-MOF/CuCo2O4 nanocomposite was successfully synthesized and evaluated for the efficient removal of tetracycline (TC) from aqueous solutions. The composite displayed significant adsorption capacity, fast kinetics, and outstanding reusability. Analytical techniques including FT-IR, XRD, FE-SEM, BET, TGA, DSC, NMR and zeta potential confirmed the formation and stability of the nanocomposite. Optimization of the removal conditions was performed using Response Surface Methodology (RSM) with a Central Composite Design (CCD), achieving > 99% TC removal under optimum conditions (pH 7.80, 17.50 mgL⁻1 TC solution, 7.0 mg adsorbent, 46 min). Thermodynamic studies indicated a spontaneous and endothermic process, while Kinetic analysis indicated that the adsorption process followed a pseudo-second-order model. The nanocomposite maintained high stability and efficiency over seven reuse cycles. Real-sample analysis using seawater and pharmaceutical wastewater confirmed its strong potential for practical environmental applications. These findings highlight Zr-MOF/CuCo2O4 as a promising adsorbent for removing antibiotics from contaminated water, contributing to sustainable water purification and pollution control.
Multi-step skincare routines have become increasingly popular, particularly among adolescents and young adults, driven by social media exposure and commercial marketing. Although individual skincare ingredients have demonstrated efficacy for specific dermatological conditions, evidence supporting the routine use of elaborate multi-step regimens in otherwise healthy skin remains limited. Concerns have been raised regarding potential adverse effects and misinformation, especially among younger users. To explore dermatologists' perspectives on multi-step skincare routines, including perceived risks and benefits, observed complications, and the influence of social media. A cross-sectional digital survey was distributed to Dutch dermatologists and dermatology residents via the Dutch Society for Dermatology and Venereology. The questionnaire addressed attitudes toward skincare trends, observed dermatoses, implicated ingredients, recommended routine complexity, and perceived social media impact. Associations were analyzed using Fisher's Exact Test, Mann-Whitney U-test, and Spearman's rank correlation. A total of 168 respondents participated, including 146 board-certified dermatologists and 22 dermatology residents. Most respondents (91.6%) expressed concern about the popularity of multi-step skincare routines, and 88.1% reported regularly encountering skincare-related skin problems, most commonly irritant eczema, perioral dermatitis, allergic contact dermatitis, and acne exogenica. Retinoids, exfoliating acids, fragrances, and products marketed as natural were frequently mentioned in association with these complaints. Despite concerns, 79.8% acknowledged potential benefits, such as increased awareness of skin health and sun protection. Nearly all respondents identified daily sunscreen use as essential, whereas only 12.5% actively recommended multi-step routines. Social media was perceived as highly influential, with frequent reports of misinformation and delayed medical consultation. Dermatologists report substantial concern regarding complex skincare routines, particularly in relation to complications and misinformation among younger users. Although some benefits are recognized, professional recommendations emphasize simplicity and daily sun protection.
After the Fukushima nuclear power plant accident, there were various conflicting opinions regarding radiation risks, and especially on social media, there was a marked division between groups that disseminated information based on scientific facts and those that disseminated emotional rather than factual statements. It is necessary to consider how scientists can effectively disseminate correct information to the public, focusing on the use of social media, which is becoming more and more important. We have compiled a set of recommendations for science and risk communication in the new era, based on our research results on the analysis of Twitter big data concerning radiation, corresponding network simulations of information dissemination and direct interviews to influencers, as well as on our experience in Web-based information transmission after the accident. Our studies have shown that experts must send out scientific information promptly. Immediate reaction is most important in fact-checking circulating information and denying wrong messages before they diffuse quickly in the society. There is no time to wait for experts' consensus, and anyway unified opinions are not trusted as the public suspects them to be biased. The scientific community must be prepared for crises and build cooperation networks among scientists.
Digital Politics is considered one of the tremendous factors of improving political participation and encouraging civic duties among youth across Europe. This study examines how digitalization has transformed political participation among young adults in contemporary Europe. Through a meta-synthesis of 30 scholarly articles published between 2014 and 2025 on the Web of Science database and relevant sites, the study adopts a systematic qualitative meta-synthesis design to assess how digitalization influences political participation among young adults in contemporary Europe. Drawing on mobilization theory, it explores how digital technologies such as e-democracy, e-governance, and social media platforms have redefined youth political engagement, lowering barriers to participation and fostering new forms of civic activism. The results show that digitalization has expanded political arenas beyond traditional structures, creating accessible and decentralized spaces for expression, mobilization, and collective action. Movements such as Fridays for Future illustrate how online activism translates into transnational political engagement. However, the study also identifies significant challenges associated with digital politics. Persistent digital divides, disparities in technological literacy, and unequal access to infrastructure hinder equitable participation across Europe. Furthermore, cyber insecurity, misinformation, and slacktivism undermine the transformative potential of digital politics by fostering polarization and reducing the depth of political commitment. Despite these challenges, digitalization remains a catalyst for participatory innovation, particularly when coupled with media literacy initiatives and inclusive digital governance frameworks. The study concludes that a sustainable digital democracy requires cross-sectoral collaboration between governments, civil society, and educational institutions to promote digital equity, enhance accountability, and counter polarization. By integrating findings from across Europe, this research contributes to understanding how digital transformation simultaneously empowers and constrains democratic participation in the 21st century. This article is about the influence of technological tools such as social media on increasing the youth political participation in modern Europe. The paper indicates that most young people across the continent participate in e-voting, online petition and even online protests to send messages to the leaders regarding events that they think need urgent attention. The article argues that though the digital world has increases youth political participation, it also creates digital divides as some people may not have equal access to modern technological gadget and internet, it also creates increase in the spread of disinformation and fake news. In order to address the problems associated with digital politics, this research recommends infrastructural development and ensuring unified digital literacy programs at an affordable rate to the least developed parts of communities across the continent. Civil societies should also partner with the government in a collaborative effort to ensure gender equity and assist people with disability and create a fair and inclusive society that would address all disparities, thereby promoting universal digital equity in all communities.
The idea of adopting tobacco endgame policies is gaining ground in the tobacco control community. This paper explores European stakeholders' perceptions and appraisal of facilitators and barriers in achieving national endgame policies. Semi-structured qualitative interviews with 23 participants from eight countries with different tobacco control contexts were conducted in 18 individual and two focus group interviews from February to December 2023. Participant selection was based on experience and competence in tobacco control. Participants represented government agencies, research institutes and civil society from Cyprus, Finland, Italy, Lithuania, Norway, Serbia, Slovenia and Spain. Thematic analysis was used to generate key themes. Facilitators identified for succeeding in pursuing endgame strategies include having a context of favourable international developments and modelling 'pressure' on global and regional level, active civil society groups and effective coordination of key players, little or no industry in the country and support across political party lines with strong-willed individuals leading the way. Frequently mentioned barriers are lobbying and strong presence of industry, emergence of new products (often promoted in social media), a stagnated denormalisation process of smoking and few or weak non-governmental organisations. Structured national network collaboration with a common focus over time, combined with strong engagement from supranational entities, especially the European Union, is needed to proceed with successful implementation and dissemination of tobacco endgame policies in Europe.
I argue that the current proliferation of generative artificial intelligence (AI) represents a new stage in a longer historical process of distancing humans from their unique individual psyches and of reducing participation and cultural diversity in music. The argument consists of six parts: (1) reiterating the uniqueness of individual psyches, which are often obscured by cultural norms, but are in the fact a vital source of cultural variation, and require for their proliferation that humans commune with their own psyches and enter into meaningful interaction with others; (2) presenting the presentational/participatory axes of music-making and music ontology, and arguing that the underlying psychology of music is participatory; (3) introducing a new rhetorical device, PECULIAR, which like WEIRD points at presentational forms of music-making as the outlier rather than the norm; (4) describing in brief the historical process through which music-making became less participatory, initially through elitist institutions and later through trade and commerce, and how mass media endangers musical diversity; (5) considering how generative AI technologies detach humans from their individual psyches and lead to the loss of cultural diversity; (6) arguing that AI will accelerate the reduction in musical participation and diversity, and suggesting ways for researchers to investigate the effects of these new technologies on cultures and minds. Finally, I suggest we should be mindful of the substantial social and spiritual benefits of musical participation, and find creative ways to encourage it.
This study concludes a two-part interdisciplinary study examining the relationship between religious beliefs, actions, and health behaviors. Through a literature review, secondary data, and available media narratives, it examines the reactions of some African and North American Neo-Pentecostals during the pandemic. Part 1 revealed that the causes of anti-COVID-19 narratives, resistance, and hesitancy are historical, social, economic, theological, and technological (new media) (Orogun, 2026). This final exercise (Part 2) responds to the narratives and causes from public health impact and spiritual leadership perspectives. The public health implications discussed include (1) increased mortality and leadership vacuum, (2) families and communities' grief, trauma, and emotional distress, and (3) broken trust in the government and health authorities. The spiritual leadership response articulated robust theological precedents in times of plagues and related health crises to show (a) the theology of medicine that shaped the worldview of leaders in biblical history and (b) the algorithm of strategies they deployed to manage plagues and related health challenges. Finally, lessons are presented to close the anti-COVID-19 narrative gaps in view of possible recurrence.
Since the rise of freely accessible pornographic streaming websites, pornography consumption has become widespread and normative worldwide. In Flanders, early exposure-before age 13-has tripled over the past decade, and frequent use, particularly among young men, is common. While pornography consumption may support body satisfaction, self-exploration, and self-esteem, evidence on its effects on sexual development and sexual well-being remains limited. Public debates are polarized, swinging between moral panic and denial of potential risks. Care providers and helplines increasingly report young people struggling with pornography-related concerns, such as self-perceived porn-induced sexual dysfunctions. Adolescents and young adults from diverse backgrounds express a clear need for guidance in navigating sexually explicit media, particularly when communication with parents, teachers, or health care providers is difficult. This project aims to generate evidence-based insights into the complex relationships between pornography consumption, sexual development, and sexual well-being among young people. By producing actionable knowledge, it seeks to inform education, prevention, and care practices that help adolescents and young adults navigate sexually explicit media in ways that promote healthy and inclusive sexual well-being within Flanders' ethnically and sexually diverse society. The project consists of four interconnected work packages: (1) examining pornography in relation to societal norms and inequalities, (2) exploring pornography within family-based sexual development, (3) investigating pornography's role in health care contexts, and (4) developing evidence-based pornography literacy tools for education and prevention. A mixed methods approach will combine systematic scoping reviews, a nationally representative survey, laboratory studies, qualitative interviews and focus groups, and co-creation with key societal stakeholders. The project received funding from Research Foundation - Flanders in 2024, and researchers were appointed between September and November 2024. Scoping reviews began in January 2025 and concluded in October 2025. A large-scale survey will be conducted between January and March 2026, followed by subsequent stages of analysis, dissemination, and valorization, concluding in 2028. Although empirical results are not yet available, the project will deliver new evidence on how pornography consumption shapes sexual development and sexual well-being across diverse contexts. It will produce practical outputs for education, health care, and policy, and contribute to reducing stigma and misinformation around pornography use. By addressing pornography as a multifaceted social and sexual phenomenon, this multidisciplinary research will advance scientific understanding and promote more inclusive, evidence-based approaches to sexual health education, care, and policy.
Burn care frequently relies on extensive documentation, including graphic photographic images and detailed clinical records. While these materials are essential for diagnosis, treatment planning, and research, their use after a patient's death raises complex ethical questions. The emergence of new technologies such as artificial intelligence training, alongside the increased visibility of burn images in education and public health campaigns, challenges traditional notions of confidentiality and consent. This narrative review examines the ethical boundaries of using burn patient records and images post-mortem, with a focus on emerging concerns around digital remains and posthumous consent. A narrative review of peer-reviewed literature, professional guidelines, and position statements published between 2000 and 2025 was conducted. Sources included PubMed, Scopus, and Google Scholar, using search terms such as "burn injuries," "medical photography," "post-mortem consent," "digital remains," and "medical ethics." Relevant publications addressing clinical practice, teaching, research, and social media use in burn care were synthesized to identify key ethical themes and gaps. The literature reveals that while ethical frameworks for consent, privacy, and confidentiality are well established during life, guidance becomes inconsistent once the patient has died. A small but growing body of scholarship identifies posthumous privacy as an emerging domain of bioethics. Across studies, concerns included dignity after death, risks of re-identification on digital platforms, and the absence of explicit patient directives regarding posthumous use of images and data. Current medical guidelines provide minimal direction, leaving ambiguity for clinicians and researchers. The ethical use of burn patient images and records after death remains underexplored, particularly in the context of AI training datasets and social media awareness campaigns. The absence of consensus underscores the need for professional societies to establish clearer policies and protocols that honor patient dignity beyond life. Establishing standards for posthumous consent will help clinicians, educators, and researchers navigate the evolving landscape of digital medicine responsibly.