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Chat communication is often fast-paced, creating the expectation of quick replies. While the timing of exchanges is known to foster closeness and enjoyment, it remains largely unexplored whether chat partners with strong ties reciprocate each other's response times. Using 3.4 million messages from 889 chats across 97 donations of anonymous WhatsApp and Instagram chats, we analyzed response times, their balance between chat partners, and its stability over time. To our knowledge, this is the first study to examine response speed as an expression of reciprocity, bridging a key aspect of online communication with a fundamental principle of social interactions. We found that around 70% of WhatsApp and 44% of Instagram messages were answered within five minutes, confirming the fast pace of instant messaging. Overall, the response speed between chat partners was similar. The response speed similarity was evident both in the overall response-time distributions of chat partners assessed with Jensen-Shannon distance and in the steep regression slopes (0.786 for WhatsApp and 0.796 for Instagram) linking one person's probability of responding within five minutes to the partner's corresponding

Visual social media platforms have become primary venues for political discourse, yet we know little about how moralization operates differently across platforms and topics. Analyzing 2,027,595 TikToks and 1,126,972 Instagram posts during the 2024 US presidential election, we demonstrate that issues are not necessarily inherently moralized, but a product of audience demographics, platform architecture, and partisan framing. Using temporal supply-demand analysis and moral foundations scoring (eMFD), we examine the dynamics of key electoral issues. Three key findings emerge. First, moralization patterns diverge dramatically by platform: TikTok's algorithm enabled viral spread of moralized abortion and immigration content despite lower supply, while Instagram amplified economic discourse that aligned supply and demand. Second, traditionally "pragmatic" economic issues became moralized-cryptocurrency discourse invoked loyalty and authority foundations more strongly than any other topic, framing regulation as government overreach. Third, platforms responded to different events: TikTok surged after Harris's nomination across all topics (96% reduction in supply volatility), while Instagra

This research aims to analyze and compare the effectiveness of Islamic da'wahh on two popular social me dia platforms, namely Instagram and TikTok. The analysis is conducted based on four main aspects: media characteristics, da'wahh communication strategies, audience engagement effec tiveness, and user behavioral responses. The research employs a a mixed-methods approach integrating qualitative content analysis and descriptive quantitative metrics through observations of the popular da'wahh account @hananattakistory during the period of October to November 2025. The findings indicate that TikTok excels in the effectiveness of disseminating da'wahh messages through high interaction rates, achieving an engagement rate of 1.42%. In contrast, Instagram records a higher total interac tion with an engagement rate of 5.47%, reflecting deeper and more reflective audience involvement. Qualitative analysis shows that TikTok is more effective in the initial stage of capturing audience attention (awareness), while Instagram is stronger in building loyalty and fostering a digital da'wahh community. Thus, combining the use of both platforms can serve as a complementary digital da'wahh strategy,

This study compares machine learning and deep learning approaches for cyberbullying detection in Indonesian-language Instagram comments. Using a balanced dataset of 650 comments labeled as Bullying and Non-Bullying, the study evaluates Naive Bayes, Logistic Regression, and Support Vector Machine with TF-IDF features, as well as BiLSTM and BiLSTM with Bahdanau Attention. A preprocessing pipeline tailored to informal Indonesian text is applied, including slang normalization, stopword removal, and stemming. The results show that Logistic Regression performs best among the machine learning models, while BiLSTM with Attention achieves the strongest overall deep learning performance. The findings highlight the value of domain-specific preprocessing and show that although deep learning captures contextual patterns more effectively, machine learning remains a competitive option for resource-constrained deployments.

The work presented in this paper makes three scientific contributions with a specific focus on mining and analysis of COVID-19-related posts on Instagram. First, it presents a multilingual dataset of 500,153 Instagram posts about COVID-19 published between January 2020 and September 2024. This dataset, available at https://dx.doi.org/10.21227/d46p-v480, contains Instagram posts in 161 different languages as well as 535,021 distinct hashtags. After the development of this dataset, multilingual sentiment analysis was performed, which involved classifying each post as positive, negative, or neutral. The results of sentiment analysis are presented as a separate attribute in this dataset. Second, it presents the results of performing sentiment analysis per year from 2020 to 2024. The findings revealed the trends in sentiment related to COVID-19 on Instagram since the beginning of the pandemic. For instance, between 2020 and 2024, the sentiment trends show a notable shift, with positive sentiment decreasing from 38.35% to 28.69%, while neutral sentiment rising from 44.19% to 58.34%. Finally, the paper also presents findings of language-specific sentiment analysis. This analysis highlight

Instagram has become a key platform for global food brands to engage diverse audiences through visual storytelling. While previous research emphasizes content-based strategies, this study bridges the gap between content and context by examining how aesthetic elements -- such as dominant image colors and caption sentiment -- and structural factors like GDP, population, and obesity rates collectively shape consumer engagement. Using a multimodal analysis of Instagram posts from major food outlets across developed and developing countries, we assess how color schemes and sentiment influence key engagement metrics. We then extend this analysis with regression modeling to evaluate how these macroeconomic and demographic variables moderate engagement. Our results reveal that engagement patterns vary widely across regions. In developing countries, color combinations like off-white and green significantly enhance interactions, and GDP is a strong positive predictor of engagement. Conversely, in developed countries, a larger population boosts engagement while higher GDP correlates with reduced user attention. Obesity rates show a mixed influence, moderately enhancing likes in some regions w

Long user history is highly valuable signal for recommendation systems, but effectively incorporating it often comes with high cost in terms of data center power consumption and GPU. In this work, we chose offline embedding over end-to-end sequence length optimization methods to enable extremely long user sequence modeling as a cost-effective solution, and propose a new user embedding learning strategy, multi-slicing and summarization, that generates highly generalizable user representation of user's long-term stable interest. History length we encoded in this embedding is up to 70,000 and on average 40,000. This embedding, named as DV365, is proven highly incremental on top of advanced attentive user sequence models deployed in Instagram. Produced by a single upstream foundational model, it is launched in 15 different models across Instagram and Threads with significant impact, and has been production battle-proven for >1 year since our first launch.

Cyberbullying continues to grow in prevalence and its impact is felt by thousands worldwide. This study seeks a network science perspective on cyberbullying interaction patterns on the popular photo and video-sharing platform, Instagram. Using an annotated cyberbullying dataset containing over 400 Instagram posts, we outline a set of heuristics for building Session Graphs, where nodes represent users and their cyberbullying role, and edges represent their exchanged communications via comments. Over these graphs, we compute the Bully Score, a measure of the net malice introduced by bullies as they attack victims (attacks minus pushback), and the Victim Score, a measure of the net support victims receive from their defenders (support minus attacks). Utilizing small subgraph (motif) enumeration, our analysis uncovers the most common interaction patterns over all cyberbullying sessions. We also explore the prevalence of specific motif patterns across different ranges of Bully and Victim Scores. We find that a majority of cyberbullying sessions have negative Victim Scores (attacks outweighing support), while the Bully Score distribution has a slight positive skew (attacks outweighing pu

The world is currently experiencing an outbreak of mpox, which has been declared a Public Health Emergency of International Concern by WHO. No prior work related to social media mining has focused on the development of a dataset of Instagram posts about the mpox outbreak. The work presented in this paper aims to address this research gap and makes two scientific contributions to this field. First, it presents a multilingual dataset of 60,127 Instagram posts about mpox, published between July 23, 2022, and September 5, 2024. The dataset, available at https://dx.doi.org/10.21227/7fvc-y093, contains Instagram posts about mpox in 52 languages. For each of these posts, the Post ID, Post Description, Date of publication, language, and translated version of the post (translation to English was performed using the Google Translate API) are presented as separate attributes in the dataset. After developing this dataset, sentiment analysis, hate speech detection, and anxiety or stress detection were performed. This process included classifying each post into (i) one of the sentiment classes, i.e., fear, surprise, joy, sadness, anger, disgust, or neutral, (ii) hate or not hate, and (iii) anxie

The rise of the Internet and the exponential increase in data have made manual data summarization and analysis a challenging task. Instagram social network is a prominent social network widely utilized in Iran for information sharing and communication across various age groups. The inherent structure of Instagram, characterized by its text-rich content and graph-like data representation, enables the utilization of text and graph processing techniques for data analysis purposes. The degree distributions of these networks exhibit scale-free characteristics, indicating non-random growth patterns. Recently, word co-occurrence has gained attention from researchers across multiple disciplines due to its simplicity and practicality. Keyword extraction is a crucial task in natural language processing. In this study, we demonstrated that high-precision extraction of keywords from Instagram posts in the Persian language can be achieved using unsupervised word co-occurrence methods without resorting to conventional techniques such as clustering or pre-trained models. After graph visualization and community detection, it was observed that the top topics covered by news agencies are represented

The long-standing problem of spam and fraudulent messages in the comment sections of Instagram pages in the financial sector claims new victims every day. Instagram's current spam filter proves inadequate, and existing research approaches are primarily confined to theoretical concepts. Practical implementations with evaluated results are missing. To solve this problem, we propose ScamSpot, a comprehensive system that includes a browser extension, a fine-tuned BERT model and a REST API. This approach ensures public accessibility of our results for Instagram users using the Chrome browser. Furthermore, we conduct a data annotation study, shedding light on the reasons and causes of the problem and evaluate the system through user feedback and comparison with existing models. ScamSpot is an open-source project and is publicly available at https://scamspot.github.io/.

Commencing as a photo-sharing platform, Instagram has since become multifaceted, accommodating diverse art forms, with poetry emerging as a prominent one. However, the academic understanding of Instagram's poetry community is limited, yet its significance emerges from its distinctive utilization of a primarily visual social media platform guided by recommendation algorithms for disseminating poetry, further characterized by a predominantly novice creative population. We employ qualitative analysis to explore motivations, experiences, and algorithmic influence within Instagram's poetry community. We demonstrate that participants prioritize conforming to algorithmic constraints for visibility, yet maintain their community's values of integrity and originality, illustrating the tension between algorithmic growth and participant authenticity. We introduce the concept of Algorithmically Mediated Creative Labor, a phenomenon specific to non-monetizing creative users who are impacted by the prioritization of professional creators and continually adapt their creative endeavors to align with platform logic, thereby affecting their motivation and creative outputs.

Instagram has been appropriated by communities for several contemporary social struggles, often translating into real world action. Likewise, women of color (WOC) have used it to protest, share information and support one another through its various affordances. However, Instagram is known to have frequent updates, and recently the updates have been more drastic. The newest update changed the recommendation algorithm such that it showed video-oriented content (reels) from unknown accounts over static media from a user's own network. Several marginalized communities, and especially WOC resisted this change and others that led to it. Due to the backlash, Instagram rolled back its changes. Drawing from past HCI work on digital platforms for marginalised communities, I propose a qualitative study informed by the open research strategy to understand why WOC are resisting these changes, and eventually provide implications for design that can help implement changes in a more inclusive manner.

Large Language Models (LLMs) raise concerns about lowering the cost of generating texts that could be used for unethical or illegal purposes, especially on social media. This paper investigates the promise of such models to help enforce legal requirements related to the disclosure of sponsored content online. We investigate the use of LLMs for generating synthetic Instagram captions with two objectives: The first objective (fidelity) is to produce realistic synthetic datasets. For this, we implement content-level and network-level metrics to assess whether synthetic captions are realistic. The second objective (utility) is to create synthetic data that is useful for sponsored content detection. For this, we evaluate the effectiveness of the generated synthetic data for training classifiers to identify undisclosed advertisements on Instagram. Our investigations show that the objectives of fidelity and utility may conflict and that prompt engineering is a useful but insufficient strategy. Additionally, we find that while individual synthetic posts may appear realistic, collectively they lack diversity, topic connectivity, and realistic user interaction patterns.

Disinformation, which is fabricated, misleading content spread with the intent to deceive others, is accumulating substantial engagements and reaching a vast audience on Instagram. However, the temporary nature of the platform and the security guidelines that remove malicious content make studying this disinformation a challenge. The only way to access removed content and banned accounts that are no longer on the live web is by searching the web archives. In this study, we set out to quantify the replayability and quality of past captures of Instagram account pages, specifically focusing on a group of anti-vaxx content creators known as the Disinformation Dozen. We found that the number of mementos listed for these users' account pages on the Internet Archive's Wayback Machine can be misleading, because a majority of the mementos are actually redirections to the Instagram login page, and of the remaining replayable mementos, many are missing post images. In fact, 96.13% of mementos from the Disinformation Dozen accounts redirect to the login page, and only 27.16% of the remaining replayable mementos contain every post image. Combined, these results reveal that merely 1.05% of memen

We introduce the Tidal Tales Plugin, a Firefox extension for efficiently collecting and archiving of Instagram stories, addressing the challenges of ephemeral data in social media research. It enables an automated collection of story metadata and media files without risking account bans. It contributes to Web Science by facilitating expansive, long-term studies with enhanced data access and integrity.

This study investigates the automated classification of Calls to Action (CTAs) within the 2021 German Instagram election campaign to advance the understanding of mobilization in social media contexts. We analyzed over 2,208 Instagram stories and 712 posts using fine-tuned BERT models and OpenAI's GPT-4 models. The fine-tuned BERT model incorporating synthetic training data achieved a macro F1 score of 0.93, demonstrating a robust classification performance. Our analysis revealed that 49.58% of Instagram posts and 10.64% of stories contained CTAs, highlighting significant differences in mobilization strategies between these content types. Additionally, we found that FDP and the Greens had the highest prevalence of CTAs in posts, whereas CDU and CSU led in story CTAs.

With the advent of social media, our online feeds increasingly consist of short, informal, and unstructured text. This textual data can be analyzed for the purpose of improving user recommendations and detecting trends. Instagram is one of the largest social media platforms, containing both text and images. However, most of the prior research on text processing in social media is focused on analyzing Twitter data, and little attention has been paid to text mining of Instagram data. Moreover, many text mining methods rely on annotated training data, which in practice is both difficult and expensive to obtain. In this paper, we present methods for unsupervised mining of fashion attributes from Instagram text, which can enable a new kind of user recommendation in the fashion domain. In this context, we analyze a corpora of Instagram posts from the fashion domain, introduce a system for extracting fashion attributes from Instagram, and train a deep clothing classifier with weak supervision to classify Instagram posts based on the associated text. With our experiments, we confirm that word embeddings are a useful asset for information extraction. Experimental results show that informati

There has been a significant expansion in the use of online social networks (OSNs) to support people experiencing mental health issues. This paper studies the role of Instagram influencers who specialize in coaching people with mental health issues. Using a dataset of 97k posts, we characterize such users' linguistic and behavioural features. We explore how these observations impact audience engagement (as measured by likes). We show that the support provided by these accounts varies based on their self-declared professional identities. For instance, Instagram accounts that declare themselves as Authors offer less support than accounts that label themselves as Coach. We show that increasing information support in general communication positively affects user engagement. However, the effect of vocabulary on engagement is not consistent across the Instagram account types. Our findings shed light on this understudied topic and guide how mental health practitioners can improve outreach.