Abstract In four studies in which consumers assembled IKEA boxes, folded origami, and built sets of Legos, we demonstrate and investigate boundary conditions for the IKEA effect—the increase in valuation of self‐made products. Participants saw their amateurish creations as similar in value to experts' creations, and expected others to share their opinions. We show that labor leads to love only when labor results in successful completion of tasks; when participants built and then destroyed their creations, or failed to complete them, the IKEA effect dissipated. Finally, we show that labor increases valuation for both “do‐it‐yourselfers” and novices.
Purpose The paper aims to clarify how an incumbent retail organisation explores digitalisation for its existing business. Design/methodology/approach The paper draws from an in-depth case study of home-furnishing retail giant, IKEA conducted with semi-structured interviews, participant observations and document analyses. Findings In the exploration phase of digitalisation, three major activities – interpreting, interrelating and integrating – illuminate how the exploration process can be organised in practice. Originality/value Although digitalisation ranks amongst the most significant ongoing transformations in retail businesses, research on how incumbent retail organisations have engaged in exploring digitalisation in practice has remained scarce. The paper contributes insights into digitalisation processes in retail businesses that may also apply to other trends affecting the retail industry.
We address the problem of localizing and estimating the fine-pose of objects in the image with exact 3D models. Our main focus is to unify contributions from the 1970s with recent advances in object detection: use local keypoint detectors to find candidate poses and score global alignment of each candidate pose to the image. Moreover, we also provide a new dataset containing fine-aligned objects with their exactly matched 3D models, and a set of models for widely used objects. We also evaluate our algorithm both on object detection and fine pose estimation, and show that our method outperforms state-of-the art algorithms.
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This article analyses technology upgrading in global value-chains, by using unique data from the Swedish-based home-furnishing retailer IKEA and 23 of its suppliers in China and Southeast Asia. We show how these suppliers use IKEA’s technological support to improve their operational and duplicative capabilities, and, more importantly, their adaptive and innovative capabilities. Theoretically, this suggests that typologies of governance structures need to include a ‘developmental’ category, where buyer-driven value-chains are coordinated by powerful retailers with a global sourcing organization designed to facilitate close, local and long-term interaction, resulting in an efficient sourcing of low-cost, finished products, as well as technological upgrading among suppliers.
Purpose The presented research aims to depict shoppers' touching behaviour in relation to the introduction of visual and olfactory sensory cues at point‐of‐purchase in a retail setting. In the field of retailing research, there is a paucity of knowledge on how visual and olfactory sensory cues impact on consumers' touch behaviour. Design/methodology/approach The author presents a review of theoretically relevant work from retailing and consumer psychology, and an original study examining the impact of visual and olfactory sensory cues on consumer touch behaviour. The study was a field experiment in the glass department of the Swedish retailer IKEA. The design was quasi‐experimental with a convenience sample of shoppers assigned to a control group ( n =451) and an experimental group ( n =435). Findings In the reported study, the author finds significant differences between shoppers' touching behaviour in a manipulated point‐of‐purchase compared to a conventional one. The findings show that visual and olfactory sensory cues have a positive impact on shoppers' touching behaviour, purchase intentions and total sale. Research limitations/implications The findings demonstrate that sensory cues exert a positive impact on consumers' desire to touch. Sensory cues frame consumers' affective responses and decision making through involving the sense of touch. Practical implications The findings provide guidelines for managers of retail and service outlets, concerning the benefits of sensory cues in enhancing shoppers' touching behaviour at point‐of‐purchase. Originality/value The research demonstrates that the introduction of visual and olfactory sensory cues impact consumers' touch behaviour at point‐of‐purchase in a retail setting.
We present a qualitative study based on interviews with nine IKEA Hackers - people who go online to share the process of repurposing IKEA products to create personalized objects. Whether they were making a self-conscious artistic statement or simply modifying a towel rack to fit in a small bathroom, IKEA hackers illuminate an emergent practice that provides insights into contemporary changes in creativity. We discuss the motivations for IKEA hacking and explore the impact of information technology on do-it-yourself culture, design, and HCI.
The limits of robotic manipulation were explored by automatic assembly of an IKEA chair.
IKEA, a worldwide known “Assemble & Install-It-Yourself” furniture company with Swedish origin, launched an augmented reality app, namely, IKEA Place, that aimed to solve practical problems surrounding furniture shopping in September 2017. The IKEA Place, which used augmented reality to allow its users to visualize how furniture will look in their own home, is examined in this article. Discussion is centered around how the app allowed IKEA to create a service-centered value as it signaled that it understood the hurdles involved in the furniture shopping process for investing to extend technology-based support to its customers.
This article examines how IKEA handles a complex network of business relationships with its suppliers and partners. This industrial network is fundamental to IKEA's strategy in terms of efficiency and development goals. From the analysis of IKEA's experiences in dealing with its industrial network, the article discusses a set of struaural components and dynamic interactions of a network strategy. The three structural components are: defining the content of relationships; forming the network structure; and evaluating goal matching with the network. The two dynamic interactions are: interacting via inter-organizational routines for efficiency goals; and interacting via joint projects for development goals. Network strategies cannot be used as shortcuts to compensate for severe weaknesses, but instead can only be pursued by firms that possess adequate competences, external organizational interfaces, and network-oriented cultures.
Text books and articles on comparative constitutional law, regardless of their focus or methodological orientation, suggest that constitutions all over the world, at least most of them, come in the form of a single written document that deals with rights and principles, values and duties, organizational provisions, and one or the other type of judicial review. One might infer that most constitutional items that are part and parcel of the theoretical study and practices of constitution making have been standardized; they appear to circulate like marketable goods among the participants of the transnational disciplinary discourse and framers-the constitutional elites, experts, and consultants. One may assume, therefore, that constitutions, though always entangled in a specific local context and informed by its particular political and socioeconomic power constellations and historical traditions, have undergone a process of "globalization." In this article I want to discuss how such globalization of mindsets and texts comes about. Therefore, I reintroduce the IKEA theory so as to reconstruct how constitutional ideas and norms, institutions and arguments, are transferred from local contexts to what I call the "global constitution" and from there to a host environment. The concept of constitutional transfer requires a brief discussion of the (im)possibility of legal "transplants" and of the risks and side-effects of such transfer.
Abstract The objective of this paper is to achieve a better understanding of the role of ethical values in forming and directing a strategy for service excellence, service innovation, and value-in-context. The paper argues that sustainability and corporate social responsibility are the key drivers of value resonance and service excellence. A case-study approach is used in the context of retail service providers, and the main case is the furniture company IKEA. Key values of our case are identified, analysed, and compared with values in other companies. The findings suggest that the innovation management of these firms has been characterised by: (1) business platforms (such as physical and web-based experience rooms) that facilitate their customers' service experiences; (2) service brand and marketing communication based on values resonance among the norms and ethical values of customers, the company, and the wider society; and (3) sharing of corporate values among leaders and employees to provide energy and direction for excellence and sustainable business development. A new framework known as 'The business model of service excellence and innovation – known as the service excellence and innovation (SEIB) model' is developed. The new framework focuses on how to create and manage resource configurations that enable, support, and direct customers in value co-creation and service exchange. Keywords: service excellenceservice-dominant logicvalue creationvalues, sustainabilitycorporate social responsibilityinnovationbusiness model
Prefabricated construction is regarded by many as an effective and efficient approach to improving construction processes and productivity, ensuring construction quality and reducing time and cost in the construction industry. However, many problems occur with this approach in practice, including higher risk levels and cost or time overruns. In order to solve such problems, it is proposed that the IKEA model of the manufacturing industry and VP technology are introduced into a prefabricated construction process. The concept of the IKEA model is identified in detail and VP technology is briefly introduced. In conjunction with VP technology, the applications of the IKEA model are presented in detail, i.e. design optimization, production optimization and installation optimization. Furthermore, through a case study of a prefabricated hotel project in Hong Kong, it is shown that the VP‐based IKEA model can improve the efficiency and safety of prefabricated construction as well as reducing cost and time.
Purpose – To identify and describe the strategic potential of logistics-driven packaging innovation in retail supply chains, and suggest propositions for further research and development, providing practitioners with a better basis on which to make strategic packaging and logistics decisions. Design/methodology/approach – An in-depth case study was conducted at a large global retailer which had implemented an innovative unit load carrier. The case study highlights a previously inaccessible phenomenon, as this type of unit load carrier has only been implemented on a large scale in the studied retailer’s supply chain. In order to explore the impact of the innovative unit load carrier the case study draws on a longitudinal research approach. Findings – The case study demonstrates the potential of logistics-driven packaging innovation in retail supply chains. It provides detailed insights into the impact of an innovative unit load carrier on different supply chain echelons. These insights emphasise the need for a systems perspective in order to understand the total impact of packaging innovations on supply chains. Research limitations/implications – The case study focuses on the impact of a particular innovation on a particular supply chain. Even though the consequences in other supply chains may be different, this study provides detailed explanations and illustrative examples which generate insights relevant to other firms and supply chains. Practical implications – This paper provides an understanding of potential trade-offs between standardised and differentiated packaging, providing practitioners with a better basis for making decisions on packaging design and development. Originality/value – The paper illustrates the need to consider packaging as a strategic component which contributes to overall supply chain performance. To support strategic packaging decision-making propositions for packaging innovation in retail supply chains are provided.
Abstract Not much attention has been devoted to the relationship between service culture and service strategy, including services marketing strategy. The assumption that service culture drives service strategy has not been empirically examined. The aim of this paper is to contribute to a better understanding of the strategic role that service culture and service strategy have for business development in a long-term perspective. The empirical basis for our discussion comes from IKEA, the largest retail furniture firm in the world. Our results clearly show the importance of a strong and dynamic service culture for market and business success.
This paper is an introduction to the "Future IKEA Catalogue", enclosed here as an example of a design fiction produced from a long standing industrial-academic collaboration. We introduce the catalogue here by discussing some of our experiences using design fiction` with companies and public sector bodies, giving some background to the catalogue and the collaboration which produced it. We have found design fiction to be a useful tool to support collaboration with industrial partners in research projects - it provides a way of thinking and talking about present day concepts, and present day constraints, without being overly concerned with contemporary challenges, or the requirements of academic validation. In particular, there are two main aspects of this we will discuss here, aspects that are visible in the enclosed catalogue itself. The first is the potential of design fiction as a sort of 'boundary object' in industry and academic collaboration, and second the role of critique. After this introduction to the paper we enclose the output of our collaboration in the form of the catalogue itself.
This paper aims to investigate, for the first time, the mediating effect of brand love on word of mouth through brand experience, by using a comparative study of the IKEA brand in Sweden and Portugal. It also explores how the perceived functional and hedonic brand values mediate the effects of brand experience and brand love. The data collection was done via an online survey of real users of the brand IKEA in Portugal and Sweden. The paper suggests that brand love mediates the relationship between brand experience and word of mouth in both countries. This study also identifies differences in the effects of the sensory, affective, behavioral and intellectual brand dimension in brand love. Additionally, it is suggested that consumer-brand relationship duration, genre, and education levels influence brand love. This paper contributes to the fast-growing consumer-brand relationships literature by exploring the role of brand love in the context of retail brands. It also intends to provide a better understanding of how to build and nurture effective brand experiences in order to elicit intense and passionate feelings towards retail brands.